No business can achieve and sustain profitable growth without acquiring and retaining paying customers regularly. Most businesses these days implement B2B lead generation strategies to identify and cultivate potential customers for their products or services continuously.

1. Poptin
   Poptin facilitates lead generation through the creation of popups and forms. The customized popups display the right message to every website visitor at the right time, while you can create embedded forms to capture important information about website visitors. You can opt for this premium software to capture leads despite no coding knowledge. Poptin helps you capture and convert leads by offering personalized offers according to their behaviors. At the same time, you can impress email subscribers by sending welcome emails, coupons, or download links automatically.
2. Optinmonster
   Optinmonster helps you to generate leads and monetize website traffic by providing a slew of templates. You can leverage these customizable templates to create visual offers and make the right offer to every website visitor at the right time. Also, you can conduct split testing to boost your lead generation strategy using real-time statistics. The onsite retargeting feature of Optinmonster facilitates lead nurturing activities by dividing website visitors into multiple segments – customers, new visitors, and returning visitors.
3. KyLeads
   You can opt for KyLeads to make lead generation an ongoing process by creating smart popups and engaging quizzes. You can create quizzes to generate leads and divide them into relevant categories by gaining insights. At the same time, customizable popups help you generate leads by converting website visitors into subscribers. KyLeads facilitates personalized retargeting by generating forms with multiple opt-in options. You can easily monitor and evaluate your lead generation strategy by generating insightful reports based on real-time data.
4. LeadQuizzes
   As the name suggests, this online tool converts website visitors into leads by accelerating the creation of quizzes and surveys. You can use LeadQuizzes to create a variety of quizzes and surveys without putting in extra time and effort. You can further promote the quizzes and surveys using the auto-generated URLs hosted on the provider’s survey. Also, you have the option to boost the performance of your website by embedding quizzes, surveys, CTAs, popups, and announcements.
5. Interact
   Interact helps you generate leads and grow your email list by simplifying the creation of quizzes. You can leverage the customizable template provided by this online tool to generate and qualify leads using three different types of quizzes – scored, assessment, and personality. Also, you can customize every quiz according to your branding strategy by including logos, images, colors, fonts, and URLs. You also have the option to embed the quizzes on your website and various marketing platforms.
6. Privy
   This online software boosts lead generation by growing your email and SMS lists. You can use Privy to get more subscribers using customizable popups, fly-outs, and displays. You can persuade first-time visitors to share their email addresses or phone numbers using welcome discount play. Likewise, you can run exit-intent campaigns to make the visitors return. Privy helps you generate more leads by creating simple landing pages. But you must remember that Privy is used widely by eCommerce websites.
7. Adoric
   Adoric boosts lead generation activities through personalized product recommendations and user experience gamification. You can customize the templates provided by Adoric according to your branding strategy by applying the appropriate color and font. Also, you can set the display rules to ensure that the right popup ad is displayed to every website visitor according to location and time. At the same time, Adoric helps you influence the visitors abandoning shopping carts by recommending the appropriate products based on their exit intent.
8. Hello Bar
   Hello Bar helps you generate leads regularly using a variety of popups – header bars, footer bars, alerts, sliders, modals, and page takeovers. You can customize these popups effortlessly by combining the right theme and styling elements. Also, you can display the right message to every website visitor based on her location, ad campaign source, and time of visit. Hello Bar makes it easier for you to track and measure the performance of your lead generation campaigns by featuring analytics, generating custom reports, and supporting A/B testing.