Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately, according to Gleanster Research. Most marketers realize the more validation and verification of each lead or database, the better the quality of the lead. We at The Golden Ladder help marketers achieve validated and accurate data as per their requirements. Your buyers have unique consumption wants and needs, so make sure your content comes in multiple formats. Your buyers are also at varying stages in the buyer journey—make sure you have content that speaks to each stage, so you can accelerate your buyers to close. You should be engaging in both organic and paid campaigns to drive traffic to your website to generate leads. Think about audience building and lead generation on social media, and consider engaging in paid programs like paid email sends, content syndication, paid webinars, and more to drive leads into your funnel. Most salespeople are really good at what they do, and they want to help prospects meet their challenges. Make sure you give them the highest-quality leads you have. It’s worth the effort to move through the qualifying process slowly. In this economy, prospects’ buying cycles are getting longer, making it even more important to start out slowly. You’ll earn trust more quickly this way, and you’ll build relationships that truly impact your Sales pipeline.