Nowadays, the use of data is an integral part of everyday life. Whether you’re generating it or analysing it – we live in a world where it is hard to escape from data. In the world of Marketing, and particularly...

Marketing campaigns that are run when you don’t understand your customer, your advantage over the competition, or what’s going on in your industry, are bound to generate less-than-great results or downright failure! Here are three of my favorite rules for analyzing...

Managing a Pay Per Click (PPC) campaign for business-to-business (B2B) is a much different animal from running paid-search campaigns targeting consumers. In a B2B environment, products and solutions are more complex, the audience is more sophisticated, the price tag is...