Powerful marketing is hard to get right. Between imaginative requests, spending cutoff points, and channel choices, advertisers have a great deal to shuffle when fostering their showcasing system. The greatest determinant of powerful promoting, in any case, is your clientele....

Over the last 20 years mass media has been disrupted by the internet and online marketing techniques. When the term “web 2.0” was introduced it marked a milestone in history of communication. The internet and its evolution challenged the mass...

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone...

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes. Waiting until after approvals are...

According to recent research , blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for...

Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of...

Nowadays, the use of data is an integral part of everyday life. Whether you’re generating it or analysing it – we live in a world where it is hard to escape from data. In the world of Marketing, and particularly...

Marketing campaigns that are run when you don’t understand your customer, your advantage over the competition, or what’s going on in your industry, are bound to generate less-than-great results or downright failure! Here are three of my favorite rules for analyzing...

Managing a Pay Per Click (PPC) campaign for business-to-business (B2B) is a much different animal from running paid-search campaigns targeting consumers. In a B2B environment, products and solutions are more complex, the audience is more sophisticated, the price tag is...